DHVANI - A MASK FOR EVERY AMERICAN / MILLION DOLLAR MASK
ROLE: DIRECTOR OF PHOTOGRAPHY / PRODUCER
Environmentally sustainable Activ(ist) wear company DHVANI reached out to have us create a video for a philanthropic campaign they were launching. The video follows them as they donate 10,000 medical-grade masks to people on the frontline at a local hospital and co-op grocery store. The ultimate goal is "A Mask for Every American" where people can go to a website and request a free mask as well as donate to help fund the cause and end the COVID-19 pandemic.
After the success of the first campaign "A Mask for Every American" DHVANI contacted us to create a follow-up video called "MillionDollarMask". After receiving requests for over 1 million masks, DHVANI had only raised $40,000, creating a huge deficit as each mask costs roughly $10 to make and ship around the USA. The goal of the campaign, to target Billionaires and contributors to "The Giving Pledge". People who have committed to philanthropic efforts to the betterment of mankind.